Muscle Max Bar

Your horse is an athlete. Feed them like one. The Muscle Max Bar is the first protein bar for horses.

Unwrapped protein bar for horses

Muscle Max Bar

Designed specifically to fuel muscle mass development from exercise MUSCLE MAX BAR is the world’s first protein bar supplement for horses.

  • Achieve visible, topline muscle results in less than 3 weeks.
  • Post-workout: Ultimate muscle recovery & repair post-performance.
  • Pre-workout: Fuel endurance and reduce muscle fatigue.
  • Complete amino-acid profile rich in BCAAs.
  • Protein in your pocket – ready to feed, no mess, no fuss.


Ingredients: Whey Protein Isolate, L-Glutamine, Sesame Seeds, Pumpkin Seeds, Molasses

Why Muscle Max Bar?

Muscle Max Bar is the advanced solution to the challenge of quick and convenient protein supplementation to performance horses immediately after exercise. The muscle repair and building benefit of high-quality protein intake is proven to be most effective when consumed within 15-20 minutes post- exercise. Muscle Max BarTM capitalises on this ideal window of opportunity and eliminates the inconvenience of traditional protein powders that require measuring, mixing with feed or drenching over the tongue. Muscle Max BarTM provides powerful essential proteins in a ready to use, highly palatable form that can be fed to horses in only a few seconds. The highly concentrated, all natural and scientifically proven ingredients in Muscle Max Bar ensure that powerful muscle repairing Essential and Branched Chain Amino Acids are available for the recovery and rebuilding of muscle tissue in the immediate post- exercise period.

  • Specifically designed to provide quick, convenient and highly digestible protein to horses immediately after exercise
  • Concentrated source of the Essential and Branched Chain Amino Acids scientifically proven to support muscle recovery and repair after high intensity performance
  • Each highly palatable Molasses flavoured bar contains over 54g of ready to feed protein – no mixing, no mess, no waste.

Customer Reviews

Based on 57 reviews
Anja Mauer (Thornlands, AU)
Fantastic after-work-treat

Our Arabian liked the Muscle Max Bar straight away and is really looking forward to his treat after every ride now. After about 3 weeks I noticed his bum looking really nice and the muscles are more defined. This is great result as he is 20 years old and still going strong. I will keep purchasing them and highly recommend them.

Steph Erbacher (Brisbane, AU)

Muscle Max Bar - 3 pack

Bianca Lim (Sydney, AU)
Finally Something that Builds topline

I have just placed my 2nd order for the Muscle max bars, and my horse has built a very definite topline while using them. My gelding is a standardbred, and has quite a bad roach back, and without sufficient topline support, his spine is very prominent. However since using the muscle max bars, in conjunction with proper topline excersises and chiropractic work, my horse has built very nice muscle to support his back. I cant wait to get our next order! Plus he loves the taste.

Vanessa Bunting (Brisbane, AU)
Prompt delivery and my horse loves them!

I have been using the Muscle Max Bars after my young horse has been slowly coming back into work after surgery and they have definitely made a difference to his muscle rebuild and recovery!
Plus he loves the after work treat ❤️🐴

Elisha Flach (Melton South, AU)
Muscle max bars

I love this product, my mare is so eager for exercise now as she knows once we are done she gets her delicious bars. We’ve only been using these bars for 3 weeks and have seen some weight and muscle gain

Reece Trueman (Sydney, AU)
Muscle Max Bars

What an amazing product. Has everything in it my horse needs after a good training session
Love it

Sarah Prophet (Sydney, AU)
5 Stars

My horse loves them and I seen results after 2 weeks

Colleen Shields (Brisbane, AU)
My horse goes Gaga for them!

My horse needed a protein boost to help build his bone existent topline, these were exactly what he needed. He drools when he heard the packet open

Feeding Guide for Horses and Ponies

For best results, feed the Muscle Max Bar to your horse or pony within 15 minutes of completing exercise.

NOTE: To see visible muscle building and conditioning results within three weeks, feed your horse the ‘heavy work’ feeding rate at least three times a week.


Light Work / Lunging

1/2 Muscle Max Bar

Heavy Work / Jumping

1 Muscle Max Bar


Light Work / Lunging

1/4 Muscle Max Bar

Heavy Work / Jumping

1/2 Muscle Max Bar

Introducing Your Horse to Muscle Max Bar

Introduce Muscle Max Bar to your horse when they are relaxing in the yard or stable as you would a treat. Break off small pieces of Muscle Max Bar and hand feed them to horse as you would a sugar cube, allowing the horse to adjust to the texture of the bar. If your horse is still hesitant to eat the Muscle Max Bar, below are a few suggestions to help get your horses to eat the bars:


Break up some very small, sugar cubed-sized pieces of the bar. Mix the piece in your hand with some of their usual pellet feed. Then, hand feed your horse and see if they’re happy to eat the pieces of the bar this way. If they are, then slowly reduce the amount of feed mixed in. Soon, they’ll be eating the bar on its own. If this doesn’t work, try using some liquorice, or another treat you know your horse loves. Cut the treat up the same size as the pieces of the bar and mix them together in your hand, hand feed them again this way.


If your horse won’t eat it from your hand at all. Then leave a few of the small pieces of the bar on top of their feed in their feed bin overnight. In the morning, if the pieces of bar are gone, then you know that they will eat the bar, you just have to train them to eat it from your hand now.


If you have another horse nearby that you know loves the taste of the Muscle Max Bar, feed that horse while yours misses out. If your horse is easily motivated by jealousy then this is an acceptable way to get them to eat the bar.


Soak small pieces of the Muscle Max Bar in warm water. Then, mix the pieces in with a little bit of chaff, making the bar look more like traditional horse feed. Once they eat this and get the taste through their mouth, put some small pieces of unsoaked bar into the mix. See if they’ll eat the unsoaked bar, if they do, then offer the small pieces of bar from your hand.



Molasses stimulates insulin production which in turn, draws protein into your horse’s muscles. The sweetness of the molasses also makes the bar highly palatable for your horse.


Whey Protein Isolate is the highest quality, natural source of protein available. It’s rich in branched-chain amino acids, which are essential for muscle repair.


L-Glutamine is a major structural component of muscle. It provides the building blocks for muscle building.


Pepitas provide the Muscle Max Bar with a crunchy texture, encouraging your horse to chew.


The sesame seed paste binds the ingredients within the Muscle Max Bar together, making it both a nicer texture for your horse, and a convenient bar.

Nutrient Analysis

Serving Size: 120g – 1 Bar
g/ Per 120g Bar
Energy (MJ) 2.22
Protein 54.51
– Total 15.09
– Sugars 29.24
Fibre 2.11
Calcium (mg) 483.77
Sodium (mg) 222.32

Amino Acid Profile

Serving Size: 120g – 1 Bar
Amino Acid g/ Per 120g Bar
L-Glutamine 27.942
Leucine 3.4596
Lysine 2.652
Valine 1.6332
Isoleucine 1.5828
Threonine 1.4352
Phenylalanine 1.236
Methionine 0.702
Tryptophan 0.6888

Purchase Muscle Max in a pack

  • Mega Muscle Builder Pack

    $156.00 inc. GST
    Add to cart
Unwrapped protein bar for horses

Try MUSCLE MAX BAR for your horse and see the results for yourself

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